COLLATERAL ADVERTISING

  • Program: Graphic Design
  • Course: Collateral Advertising
  • Course #: MGDP2040
  • Total Credits: 3

Course Description

This advanced course examines the graphic designer's role in the layout and design of publications including booklets, brochures, direct mail and multi-page projects. Lectures and lab will cover current trends and technological practices within the graphic design industry. Students will produce comprehensive visuals for several publications using the elements and principles of design. Collateral materials created in this course will be included in the student's final portfolio.

Course Evaluation

Refer to Course Syllabus for detailed information regarding the requirements and evaluation standards for this course. The Course Syllabus will be distributed the first week of the course.

Disability Services

Hennepin Technical College offers reasonable accommodations to qualified students with disabilities. If you have a documented disability that may require accommodations, contact the college’s Disability Services Director: Sara Laviolette at Brooklyn Park (763-488-2477) or Jean Kreutter at Eden Prairie (952-995-1544).

Course Goals

The following goals will be addressed in the course:
Ascertain which materials are best suited for a particular project
Apply industry standards when selecting colors
Calculate multiple-page document specifications
Illustrate design and market objectives
Differentiate audience market objectives when creating a project
Produce press-ready computer comps
Sketch ideas to convey strong visual thumbnails
Investigate market strategies in directmail advertising
Adapt design principles to project market goals
Integrate design trends to suit design style with market agenda
Construct finished projects to industry standards
Translate sociacultural trends for adaptation into development of projects

Credit Details
  • Lecture: 2
  • Lab: 1
  • MnTC Goal: 0
Course Details
  • Prerequisites:  MGDP1330 or instructor approval
  • Campus: Brooklyn Park

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