MARKETING CONCEPTS AND STRATEGIES

  • Program: Business
  • Course: Marketing Concepts and Strategies
  • Course #: BUSN1010
  • Total Credits: 4

Course Description

An overview of basic marketing principles and practices, this course includes discussion of the marketing mix, the four `p's` of marketing, buyer behavior, target markets, and electronic marketing concepts. Concepts will be learned through case studies and the creation of a marketing plan for a hypothetical company.

Course Evaluation

Refer to Course Syllabus for detailed information regarding the requirements and evaluation standards for this course. The Course Syllabus will be distributed the first week of the course.

Disability Services

Hennepin Technical College offers reasonable accommodations to qualified students with disabilities. If you have a documented disability that may require accommodations, contact the college’s Disability Services Director: Sara Laviolette at Brooklyn Park (763-488-2477) or Jean Kreutter at Eden Prairie (952-995-1544).

Course Goals

The following goals will be addressed in the course:
Describe strategic marketing
Describe the marketing environment
Apply marketing research to marketing plan
Identify consumer buying behavior
Analyze market segments
Evaluate markets
Understand the role of product in the marketing mix
Analyze marketing channels to distribute products
Understand the role of advertising and publicity in the marketing mix
Understand the role of pricing concepts in the marketing mix
Understand the role of personal selling and sales promotion in the marketing mix
Create a marketing plan for a product or service

Credit Details
  • Lecture: 4
  • Lab: 0
  • MnTC Goal: 0
Course Details
  • Prerequisites: 
    Qualifying score on writing assessment test OR ENGL0930
  • Campus: Brooklyn Park

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